Companies face many challenges when it comes to managing their brands online. Registering and managing your corporate name across all of the existing gTLD is becoming more time consuming and more costly. Country code TLDs (i.e. : .us, .de, .ca) make it luck of the draw when trying register consistent domains and create endless headaches with their vast range of management practices and intellectual property laws .

But consider the opportunities the introduction of new internet real estate provides. Securing your company’s branded gTLD (i.e.: .bmw, .coke, .nike) can prove to be both an easy, efficient and highly visible way to control and build your brand online. Or, think bigger and your company could control and capitalize on an entire industry (i.e.: .cola, .shoes, .shop).

Smart companies know the value of the first-mover advantage. Are you ready to move?