As ICANN collects feedback to its revised RFP for the launch of new community and corporate gTLDs, other voices are also rising.  Whether for or against, it is clear from the breadth and breathlessness of some of those voices that the possibility of opening new territory online can affect us all.

One voice of opposition — Popular Science! — caught my eye.  In sum, here is where the article netted (no pun intended) out: “The point being: there is no point. These extraneous TLDs — the proposed ‘.eco’ domain included — succeed only in confusing users and bilking Web site owners out of an additional $30-$50 each (if they even bother with them at all).”

Such a view totally lacks the imagination of innovation or the entrepreneur.  Sure, money can be made on the strength of a small number of domain name registrations, even defensive ones (consider that even the smallest domains have seen ten’s of thousands of names registered), but a new and legitimate business can be built with the right domain.

Consider the domain name opportunity@gTLD.news.  If the top level domain .news existed, more than a possible solution for publications now faced with shutting down their print editions (next up, the San Francisco Chronicle), but a green field for development by anyone with an eye toward offering high-value, timely information.

Such a name meets a need, is easily learned so as to become intuitive, offers insight to act and supports the development of a business that did not previously exist.

The result is that a new set of gTLDs offer the quick and innovative an opportunity to turn this new landscape into desirable — and profitable — destinations.